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Engagement rate calculator
The first number a brand asks for, worked out both ways they mean it.
Leave at zero if you only want the follower figure.
On followers
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On reach-
Total interactions-
On followers is the media kit number. On reach describes how one post actually did, and is the more useful of the two.
Interactions divided by the denominator, times one hundred. Saves and shares count, because on Reels they carry more weight than a like.
It does this from your real deals
Inside Blubanana these come from the deals you have logged, and it reminds you before the date.